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Emily Burns

Wellness Market Reporter

Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

More From Emily Burns

A Guide to a Hangover-free New Year’s Day

With a slew of new supplements and products, holiday hangovers could be a thing of the past.

A Beginner’s Guide to Manifestation 

From journals to card decks, here are some expert tips and products to start manifesting in 2025.

All the Beauty and Wellness Retail Expansions of 2024

An ongoing list of all the beauty and wellness brand retail expansions of 2024.

EXCLUSIVE: Kourtney Kardashian Barker Doubles Down on Metabolic Health With Latest Lemme Launch

Lemme Tone is an apple- and watermelon-flavored gummy that supports a healthy metabolism and muscle mass…

From Fragrance Layering to Ozempic Everything — 9 Beauty and Wellness Trends to Look Out For in 2025

Everything you need to know about the key beauty and wellness trends poised to take center stage in 2025.

Inside Tom Francis’ Perfect Year on ‘Sunset Boulevard’

The actor discusses making his big break in "Sunset Boulevard," bringing the production to Broadway and…

EXCLUSIVE: Ashley Tisdale Is Honoring Her Hair Journey With Being Frenshe’s Latest Launch

The actress and entrepreneur was diagnosed with alopecia in her 20s, and now, she is launching her own…

Jennifer Simard Talks Bringing Cult Classic Film ‘Death Becomes Her’ to Life on Broadway

The actress plays Helen Sharp, the role originated by Goldie Hawn in the 1992 film.

Blake Lively, Kourtney Kardashian Barker’s Lemme Among 2024 Beauty Inc Award Winners

Celebrating the visionary founders, breakthrough brands and big ideas that helped shape the year in beauty.

Oura Launches Symptom Radar to Detect Early Signs of Illness

The feature will be available to users on Dec. 9.

‘Call Her Daddy’ Host Alex Cooper Is Launching Unwell Hydration, a Drink for Nights Out and the Mornings After

The line of hydrating and energizing drinks will launch exclusively at Target in January.

EXCLUSIVE: Sol de Janeiro to Unveil a Scent-inspired Exhibit at Art Basel Miami Beach

The brand has tapped three Brazilian female artists to create the installation called "Jardim Sol de…

Inside the Growing Migraine and Headache Solution Market

While migraines and headaches can be exacerbated by lights, screens and sounds, there are solutions to ease…

Inside ‘the Skin Fixer’ Dangene Enterprise’s Newest Medical Spa in New York City

The skin care and aesthetics expert has opened her first solely owned space at the Core Club on Fifth Avenue. 

Sienna Miller, Amelia Gray, Cory Michael Smith and More Braved the Rain to Celebrate the Carolina Herrera x Frame Capsule Collection

At the hot new Chez Margaux, guests indulged in martinis and fries while celebrating the collaboration from…