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Latest in Intimates

EXCLUSIVE: Why Influencer Madeleine White Is Relaunching Her Fashion Brand See You Tomorrow

White is introducing a new collection of coquette-inspired sleepwear styles at a more accessible price point…

How Swimwear and Lingerie Brand Parah Is Betting on Lifestyle for Relaunch

The brand opened its first flagship in Milan under new owner Blackwood Fashion Investment to highlight its…

Curve New York Returns With Innovative Take on Intimates Trade Show

Men's lingerie, new technology and brands, and the growing bridal market were highlights of the event…

Victoria’s Secret Fashion Show Makes a Comeback, With Women in Charge This Time

For the first time ever, women are producing the Victoria's Secret Fashion Show, and their plan is to make it…

EXCLUSIVE: Padma Lakshmi and Bare Necessities Cook Up Lingerie and Swimwear Collection

The lineup features edgy bras, swimsuits, loungewear and cover-ups, with many options for women with full…

EXCLUSIVE: How TikToker Madeleine White Turned Her ‘Get Ready With Me’ Videos Into a Sleepwear Line

The brand's name, See You Tomorrow, comes from the influencer's tag line at the end of her TikTok videos.

Marie Helvin Stars in Bluebella’s Valentine’s Campaign

The 71-year-old fashion model, who was previously married to David Bailey, is back at work again after…

EXCLUSIVE: Aubade Taps Cindy Bruna for Lingerie and Nightwear Capsule

Going on sale in June, the 14-piece capsule is the first time the French lingerie label has collaborated with…

Veronica Beard, Petite Plume Partner on Sleepwear Collection for Holiday

The codesigned capsule is a five-piece collection, including a sleep mask.

Femmy Awards 2023 to Honor Adore Me, Aubade and Fashion Forms

The annual awards event on Tuesday night will honor excellence in the intimate apparel industry.

Victoria’s Secret Will Premiere ‘The Victoria’s Secret World Tour’ Sept. 26

The Prime Video show will be part fashion event and part documentary.

Frederick’s of Hollywood Names Candice Cuoco Creative Director

The fashion designer and stylist is working to modernize the heritage lingerie brand.

Spanx Enters the Petite Shapewear Category

The first product is the OnCore High Waisted Mid Thigh.

FullBeautyBrands Acquires Cuup, a Digitally Native and Size-inclusive Intimates Brand

The Cuup acquisition comes on the heels of FullBeauty's acquisition of Eloquii Inc. in April.

Victoria’s Secret Taps Designer Rui Zhou for First China Collaboration

The collection will hit stores on July 25.