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Noor Lobad

Beauty Reporter

Noor Lobad is a beauty reporter at WWD. Prior to joining the company in 2022, she covered fashion, music and culture at publications including L'Officiel USA, HotNewHipHop and StyleCaster. A native of Albuquerque, New Mexico, Noor obtained her bachelor's degree in fashion media and marketing from Lasell University. In her role at WWD, she covers emerging trends, product launches, backstage beauty and more.

More From Noor Lobad

Sephora’s First Female CEO Artemis Patrick to Receive Parsons Honor

The retailer's North America president and chief will be honored at the 76th annual Parsons Benefit taking…

This Amazon-loved Solid Hair Care Brand Wants to Win Over Ulta Beauty Shoppers, Too

"We're not just competing against other bars," said Erica Cocilova, global president of Ethique, which is…

Who Were the Buzziest Fragrance Brands on Social Media in 2024?

From number-one body mist brand Sol de Janeiro to fragrance newcomer Bella Hadid's Ôrebella, the top 10…

All the Beauty and Wellness Retail Expansions of 2024

An ongoing list of all the beauty and wellness brand retail expansions of 2024.

From Fragrance Layering to Ozempic Everything — 9 Beauty and Wellness Trends to Look Out For in 2025

Everything you need to know about the key beauty and wellness trends poised to take center stage in 2025.

InnBeauty Project Wants to Set a New Standard in Anti-redness Skin Care With 2-in-1 Serum Launch

After expanding into all Sephora doors and introducing what became the retailer's number-two moisturizer…

Roar Forward Names Top 12 Age-inclusive Ads of 2024 From Donna Karan, Estée Lauder and More

Roar Forward has revealed its inaugural list of the top ads celebrating the 50-plus consumer across the…

Tata Harper Steps Down as President of Eponymous Skin Care Brand, Taps Lauder Alum

As the brand's internal integration with Amorepacific nears completion, Harper is stepping into a brand…

What Comes After ‘Strawberry Makeup’? Egg White Facials.

Here, a breakdown of the top 10 beauty and wellness trends, respectively, by TikTok views growth according to…

The Beauty Publicist Who’s Probably Mailing You Christmas Cookies This Year

Julia Labaton has been baking holiday cookies for fellow beauty industry denizens since founding her boutique…

From Danessa Myricks to Nicola Kilner — What 8 of Beauty’s Biggest Movers and Shakers Learned From 2024

Plus, how each learning will inform the way they approach their businesses in 2025.

Bobbi Brown, Blake Lively, Olivier Rousteing Attend 2024 Beauty Inc Awards Ceremony

A look inside the 2024 Beauty Inc Awards.

Blake Lively, Kourtney Kardashian Barker’s Lemme Among 2024 Beauty Inc Award Winners

Celebrating the visionary founders, breakthrough brands and big ideas that helped shape the year in beauty.

Who Are the Influencers Driving Beauty and Fragrance Sales on TikTok Shop?

A dive into the top 20 influencers driving beauty and fragrance sales on TikTok Shop — plus their…

Fragrance Is Beauty’s Bright Spot. How Will the Category Perform This Holiday Season?

While the record growth of fragrance has endured since 2021, a perhaps equally significant phenomenon came…