Latest in Fragrance
Content Creator Mr.Moudz Is Building a Viral Fragrance Business
Inspired by a personal loss, Mahmoud Sidani launched ByMoudz by tapping into community connections.
Scented, Not Stirred: Fragrance-centric LabSolue Bar Debuts at Magna Pars Hotel in Milan
The rooftop bar of the Martone family's hotel will feature cocktails created by master perfumers.
Perfumers Raise the Curtain on the Rarified Process of Bespoke Fragrance-Making
For made-to-measure perfumes, time and money are boundless.
Unilever Invests 100 Million Euros to Develop AI-powered R&D Business for Fragrance
Unilever is scaling up its in-house fragrance design and creation capabilities, part of an AI-powered…
EXCLUSIVE: As Comme des Garçons Parfums Turns 30, Its Chief Looks Forward and Back
Adrian Joffe, president of Comme des Garçons International and chief executive officer of Dover Street…
Brunello Cucinelli Expands Fragrance Collection
Six new scents are being added to the inaugural fragrances introduced last year as part of the deal with…
Discothèque Reimagines the Scent of Nightclubs Attended by Karl Lagerfeld, Kate Moss, Madonna
The brand's new range of seven fragrances has launched exclusively at Selfridges.
Jaeger-LeCoultre Introduces Fragrance as Part of Made of Makers Program
French perfumier Nicolas Bonneville compiled the scents using short formulas, rare and prestigious…
Bottega Veneta Perfume Collection Nods to Venice
The five fragrances were developed under the creative direction of Matthieu Blazy, the brand's designer.
Max&Co. to Launch First Fragrance, Inks Deal With Mavive
The first collection will initially consist of three references and be launched in September 2025.
EXCLUSIVE: Caron Creates Paris Pop-up With Harry Nuriev
The 120-year-old French fragrance house's Rue François store was completely relooked.
Daisy Marquez Launches First Beauty Brand
The content creator, who's been growing an online community for nearly a decade, has partnered with Slate…
EXCLUSIVE: Margot Robbie Named Face of Chanel No.5; Talks Cinema, New Projects & More
WWD sat down this week with Margot Robbie to discuss her Chanel ad campaign, costarring Jacob Elordi, future…
Boosted by Skin Care, Puig Revenues Rose 9.6% in H1
Fragrances and fashion remain Puig's largest and most profitable business segment, which gained 10.7 percent…
EXCLUSIVE: Creed Is Poised to Name New CEO
Sarah Rotheram will step down from the helm of the high-end niche fragrance brand owned by Kering at the end…